Fractional CMO

The role

We're seeking a Co-Founder / Fractional CMO to join iDen2's mission to transform digital identity through secure, scalable, and innovative solutions.

You'll help lead marketing strategy, brand development, customer acquisition, and market positioning while working part-time. Your expertise will be crucial in growing iDen2's presence as we scale our SSI and DID platforms across governments, banking, healthcare, travel, and education.

What you'll do

• Strategic marketing leadership: Develop marketing strategies aligned with company goals, provide insights for business decisions, and communicate brand vision to stakeholders.
• Brand development and management: Lead brand strategy, create compelling messaging, develop brand guidelines, and ensure consistent implementation across all channels.
• Marketing planning and analysis: Create marketing plans, forecasts, and budgets; perform campaign analyses; and track performance against targets.
• Digital marketing: Ensure effective online presence, optimize digital campaigns, and develop strategies for digital growth and engagement.
• Content strategy and development: Oversee creation of marketing content, ensure messaging alignment, and implement content distribution strategies.
• Market research: Identify market trends, develop competitive analyses, and maintain awareness of industry developments.
• Customer acquisition and retention: Optimize the customer journey, ensure satisfaction with products and services, and work with sales teams to drive growth.
• Public relations and communications: Determine the ideal media strategy to maximize brand visibility while maintaining messaging consistency.
• Marketing systems and operations: Implement and oversee marketing technology, policies, and procedures to support business growth.
• Team leadership: Build and manage the marketing team, set performance goals, and foster professional development.

What you'll bring

• 8–12+ years of marketing leadership experience, preferably in startups or tech companies.
• Strong proficiency in brand development, digital marketing, and strategic planning.
• Solid understanding of marketing analytics and consumer behavior.
• Experience with content strategy, campaign management, and performance metrics.
• Familiarity with marketing automation tools and CRM platforms.
• Experience implementing marketing systems and processes that support business growth.
• Strong leadership skills with the ability to build and manage marketing teams.
• Knowledge of market research and competitive analysis.
• Excellent communication skills and a proactive, team-oriented mindset.

Apply

Send your resume to Careers@iden2.com.